Case: A1 | About this module

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What to expect?

15-08-2024 372 views 0

A1 | About this module

As a brand or marketeer today, you cannot ignore Influencer marketing.

Vloggers, bloggers, and other social media stars reach a growing audience. They are seen more and more as authorities in their niches. This seems perfect, isn’t it? But what is Influencer marketing, and how does it work?

The module in a nutshell:

A Investigate influencers and their marketing campaigns
B Explore influencer marketing in a specific market sector
C Develop an influencer marketing plan for a specific organization

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influencer marketing

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Assignments for students

What to do?

Review the program by clicking the assignments for this module. Discover what you will learn in this unit and report back by answering a few short questions.

You will find these questions under the ‘Core’ tab.

Core assignments for students

Do you understand what to expect from this module? If necessary, you can share your answers with your teacher or supervisor.

A1 | Module overview

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Recommended by teachers

Case method | Cooperative learning

Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.

Check in pairs | Group activity

The students carry out individual assignments. Afterwards, in pairs, they check their answers with those of the other student. If their answers differ, they must find out which of the answers is correct.
The answers can be compared again with another pair (or with answer sheets).
Final phase: check in the class. The teacher only discusses questions where pairs were not able to reach an agreement.

Group discussion (or problem-solving discussion) | Dialogue

Reflective discussion as part of a group, pooling knowledge/ideas/opinions with the aim of learning from this. A stimulus to creative, problem-solving and evaluative thinking.
Someone (teacher or student in a smaller group) is appointed as moderator. Without impinging on the subject matter, this person guides the discussion through the different phases (defining the problem, defining the scope of the subject, dissecting the problem, seeking solutions, discussing propositions, formulating the conclusion).
Pitfall: students must have sufficient background knowledge.
Variants: one empty chair, carousel discussion, triangular discussion, forum discussion/panel, debate, with or without a role.

Learning discussion (or evaluation or discussion method) | Dialogue

Students learn how to find solutions for themselves (via diagrams, plans, outlines, etc.)
Discussion (individual or as part of a group) about the learning experiences of the student; the teacher acts as moderator and remains in the background. The emphasis is on (learning) how to identify learning moments: what could have been improved and how?

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Edvard Spaapen

Editor of content during development stage