Brands try to stand out all the time in a busy online world.
They use Instagram, websites, videos and many other tools to stay visible, build trust and persuade people.
In this assignment, you step into the role of a digital detective: someone who looks closely at how a brand does this and why some choices are stronger than others.
Look at a brand like Megekko as an example.
Megekko is a Dutch online shop for computer parts and electronics. It focuses on tech fans, gamers and young, price-conscious do-it-yourselfers who know exactly what they want.
On the website you mainly see products and special offers. On Instagram you see short, funny Reels. On YouTube you see longer explainer videos and product spotlight videos.
Each channel has its own tone and style. On Instagram, Megekko mainly aims for attention and engagement. The website focuses on information and sales. YouTube builds product knowledge and trust. By comparing these channels, you can see how one brand uses different styles and goals. This is exactly what you will do later with a brand of your choice.
Why this assignment is important
Looking closely at the digital behaviour of brands is important. In almost any job in marketing, communication, sales or entrepreneurship, you must judge how a brand comes across. You must explain what works, what does not work and why. With this assignment you train exactly that: focused looking, analysing and evaluating.
