You see digital marketing everywhere.
Brands try to reach people through social media, videos, posts and collaborations. A key part of this is influencer marketing: companies work with people who have an online audience. This makes campaigns more personal and sometimes more convincing.
Black Friday and misleading discounts
Big discount events like Black Friday show how easily online marketing can push the limits. Discounts sometimes look bigger than they are. This raises questions about honesty and transparency. See this article about misleading discounts.
But there is also a drawback. How do you know if a recommendation is honest? How can you see if an influencer really uses a product, or only promotes it because they have to? In a digital world, effectiveness is not only about reach. It is about trust. That is why, in this assignment, you explore how credibility works and what responsibilities brands and influencers have.
Digital marketing is not only about reach. It is also about trust. Companies must show honesty and transparency. This is why it is important that you can recognise what works and where the risks are.
Why this assignment matters
This assignment helps you understand how brands build trust online. You learn to look critically at recommendations and claims. You discover how you can work in an honest and transparent way later on, as a professional or creator. This makes you stronger in any digital-marketing role.
