A4 | Ethics in Influencer Marketing

Influencer marketing raises important ethical questions. One key issue is the authenticity of this marketing form.

Understanding these ethical aspects is crucial for evaluating the effectiveness and honesty of influencer campaigns.

What to do?

Watch all of the three video shorts to gain insights into the ethics of influencer marketing. Respond to the pairing statements regarding influencer marketing ethics, keeping your responses concise (140 characters, like a typical post on X).

After clicking the ‘Core’ button, you will be asked to submit your reflections and responses. Knowing this in advance helps you align your approach effectively.

1. Write a brief reflection (max. 140 characters) on the statement:

Influencers often promote products they just got for free!

2. Write a brief reflection (max. 140 characters) on the statement:

Influencers should personally use all the products they promote!

3. Write a brief reflection (max. 140 characters) on the statement:

Influencer marketing must be (a) relevant and (b) authentic, otherwise it won’t work.

 

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