C1 | Market Analysis

Are both your role and business case approved? Great! You’ll be ready for the next step.

A key part of any export plan is the market analysis. This section needs to demonstrate both specific details of a particular market and the attractiveness of the market from an export point of view. Therefore, some quantitative and qualitative research is a definite must-do.

In this assignment you jump into numbers and data. Do research and evaluate details like market size, both in volume and values, number of customers, the various customer segments as well as buying patterns and behaviour. Also dig into the economic environment in terms of barriers to entry and local and international regulations. Furthermore, you need to make a comparison between different countries in order to find out which country is the best option to build a sustainable business based on its statistics and information available. Please note that this is just the first step of the desk research you’ll be doing.

For this assignment it is obligatory, though not limited, to use an app, called ‘NL exporteert’ available for free in iOS and Android.