Case: C1 | Market Analysis

**

Identify the best possible export country

04-04-2022 430 views 1

C1 | Market Analysis

Are both your role and business case approved? Great! You’ll be ready for the next step.

A key part of any export plan is the market analysis. This section needs to demonstrate both specific details of a particular market and the attractiveness of the market from an export point of view. Therefore, some quantitative and qualitative research is a definite must-do.

In this assignment you jump into numbers and data. Do research and evaluate details like market size, both in volume and values, number of customers, the various customer segments as well as buying patterns and behaviour. Also dig into the economic environment in terms of barriers to entry and local and international regulations. Furthermore, you need to make a comparison between different countries in order to find out which country is the best option to build a sustainable business based on its statistics and information available. Please note that this is just the first step of the desk research you’ll be doing.

For this assignment it is obligatory, though not limited, to use an app, called ‘NL exporteert’ available for free in iOS and Android.

Tags:

export management

Share:

0

Assignments for students

Before you start off

First, download the app. Sign in and complete your profile.

The app ‘NL exporteert’ is often used for comparing countries based on a specific order of criteria. You may do the same, but please note that the countries mentioned in your business case should be considered to be the most important.

Even though not strictly necessary, you may decide to change the order of the selection criteria upfront or tweak your profile to your specific needs.

What to do?

Compare all countries mentioned in your business case, by clicking on the map and favoring the selected countries in the app.

Tip! For a clear overview, just tick off the countries you do not wish to compare.

Note! You will be asked to upload screenshots from your comparison.

The app will prioritize the selected countries, based on its default parameters and statistics. That’s fine in itself, but are the parameters really relevant for the business case you’ve been given? Ultimately, you have to narrow down to just one country.

By answering the questions you will actually motivate the process of narrowing down to one specific country. You’re advised to keep your mobile at hand as you will be asked to share some parameters and upload screenshots.

Which standards apply?

All mandatory questions are answered; all necessary attachments have been uploaded.
The selection criteria are clear and specifically mentioned.
The motivation is valid, concise and to the point.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: C1 | Market Analysis

* required fields

Step 1 of 2

Your name*

First Last

Your email*

Are you responding on own behalf or on behalf of a group (of students)?*

On my own behalf

On behalf of a group (of students)

Enter the first and last names of all group members

C1.1 Obviously, your market analysis has been limited to a list of certain counties. Which countries have you been comparing? Just mention the two most important ones.*

C1.2 Share the evidence and upload a screenshot of your comparison, showing the list of countries you’ve been comparing.*

Drop files here or

Accepted file types: jpg, jpeg, png, pdf, word, Max. file size: 256 MB, Max. files: 3.

C1.3 Motivate the above answer. Why is your comparison limited to these specific countries?*

C1.4 Ultimately, you’ve been narrowing down the selection to just one country. Regarding your business case and your market analysis so far, which country do you think is the best to focus on?*

C1.6 Are there any barriers and/or regulations concerning market entry for the preferred export country? And if so, in how far do you expect to resolve any limitations or constraints? If you cannot overcome them all, you have to reconsider if your selected country complies to be a target market after all.*

Optional. Besides the information within the app ‘NL exporteert’, which other sources have you been using for this assignment? Please specify.

Do you want to add any other information, relevant relevant to this assignment? If so, keep it short.

Name

This field is for validation purposes and should be left unchanged.

Recommended by teachers

Case method | Cooperative learning

Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.

Group discussion (or problem-solving discussion) | Dialogue

Reflective discussion as part of a group, pooling knowledge/ideas/opinions with the aim of learning from this. A stimulus to creative, problem-solving and evaluative thinking.
Someone (teacher or student in a smaller group) is appointed as moderator. Without impinging on the subject matter, this person guides the discussion through the different phases (defining the problem, defining the scope of the subject, dissecting the problem, seeking solutions, discussing propositions, formulating the conclusion).
Pitfall: students must have sufficient background knowledge.
Variants: one empty chair, carousel discussion, triangular discussion, forum discussion/panel, debate, with or without a role.

Learning discussion (or evaluation or discussion method) | Dialogue

Students learn how to find solutions for themselves (via diagrams, plans, outlines, etc.)
Discussion (individual or as part of a group) about the learning experiences of the student; the teacher acts as moderator and remains in the background. The emphasis is on (learning) how to identify learning moments: what could have been improved and how?

Lecture method | Content-based

Suitable for the structuring information, orientation, establishing links with other subject matter, providing explanations for difficult study material.
Beware of the decrease in learning efficiency 5 minutes after starting.

Storytelling | Content-based

Presentation of poems, eye-witness reports, etc. The more authentic, the better.

Teacher-led class discussion | Dialogue

A carefully managed dialogue in which students - through questioning - are invited to contribute their own ideas in a direction desired by the teacher. Effective control of the questioning is crucial.
Tip? Ask clear-cut questions, try to involve all the students, probe further, etc.

Word web (or mindmap) | Group activity

A topic or problem definition is written on the board.

Together in small groups, students create a word web by association. In this way, they add words which fit in with the central theme, pointing out what the relationships are (e.g. elements which link them to each other are given a specific colour). Everything is written down clearly and legibly.
After the group session, each word web is explained to the rest of the class by a representative of the group.

Edvard Spaapen

Editor of content during development stage