Case: C2 | DESTEP Analysis

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Six forces affecting business

04-04-2022 288 views 0

C2 | DESTEP Analysis

Macro environments influence organizations like outside forces which can’t be controlled by individuals within a company. The macro environment simply affects how business is conducted.

DESTEP stands for demographic, economic, social, technological, ecological and political factors. DESTEP analysis is an important tool in strategic decision-making. The proper information helps a manager of management team to decide whether to make significant, impactful decisions or not. Without properly gathered data with DESTEP, funds may be allocated to an inefficient sales funnel. This could lead the company to losing hundreds or thousands of dollars or even more.

By carrying out this assignment, you will help the management to make smarter decisions. Knowing which categories to monitor is key. Understanding the impact of these categories determines future influence.

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export management

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Assignments for students

Before you start off

First have a look around.
You’ll find several DESTEP models on the internet, all covering demographic, economic, social, technological, ecological and political factors.
Just pick the model that is most suitable for your business case and the export country you are focusing on.
Take a moment to think things over, before you carry on.
Which specific macro factors will matter most to your business case? I.e. trading companies will rather be focused on the average income per person (GDP) than the availability of subsidies for labor.
You will have to decide which DESTEP parameters you are going to jump into.
Finally, put a DESTEP analysis together (obviously limited to the export country you’ve chosen). Please make a concise document with the most relevant macro factors mentioned. You will be asked to upload your work.

Which standards apply?

All mandatory questions are answered; all necessary attachments have been uploaded.
The selected parameters within the DESTEP categories are relevant to the business case.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: C2 | DESTEP analysis

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Edvard Spaapen

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