C2 | DESTEP Analysis

Macro environments influence organizations like outside forces which can’t be controlled by individuals within a company. The macro environment simply affects how business is conducted.

DESTEP stands for demographic, economic, social, technological, ecological and political factors. DESTEP analysis is an important tool in strategic decision-making. The proper information helps a manager of management team to decide whether to make significant, impactful decisions or not. Without properly gathered data with DESTEP, funds may be allocated to an inefficient sales funnel. This could lead the company to losing hundreds or thousands of dollars or even more.

By carrying out this assignment, you will help the management to make smarter decisions. Knowing which categories to monitor is key. Understanding the impact of these categories determines future influence.