Case: C2 | Develop a campaign idea

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What’s your great idea?

21-08-2024 290 views 0

C2 | Develop a campaign idea

In this assignment, you will develop a basic but clear campaign idea / concept for your Influencer marketing campaign, preferably in the selected market sector.

Any strong Influencer marketing campaign requires careful thought and creativity. A campaign that stands out from the competition will have a greater impact on your audience. The choice of influencer plays a crucial role in this process. It’s important to think deeply about the communication mechanism of your campaign – how your message will reach and resonate with the audience. Simply shouting into the void won’t lead to success!

So please, take the time to develop a unique and strategic campaign idea before moving forward to your final assignment. To help you structure your thoughts, you will answer a series of guiding questions.

Before you start, please bear in mind:
The campaign idea/concept you will describe for this assignment will serve as the foundation for the final assignment of this module. Therefore, don’t rush into it, but think carefully.

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influencer marketing

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Assignments for students

What to do?

Answer the following questions in the provided text fields, after clicking the ‘Core’ button. Each question will guide you through a key part of your campaign idea.

What is your campaign’s main objective?
- Is your goal to increase brand awareness, drive sales, or engage with a specific audience? Clearly define the primary objective of your campaign.
Which type of influencer will you work with?
- Will you use a nano-, micro-, or macro-influencer? Explain why this type is the best fit for your campaign’s objective.
What is the core message of your campaign?
- What key idea or sentiment do you want to communicate to the target audience? Your message should resonate with the audience and align with the brand’s identity.
Which platforms will you use for your campaign? Motivate your answer.
- Where will you publish the content (e.g., Instagram, YouTube, TikTok)? Explain why these platforms are the most effective for reaching your target audience.

Submit your answers to these questions by clicking the ‘Core’ button. The result will serve as the foundation for your final task of this module, so take things serious!

Criteria

1. Completeness

Pass: The student has answered questions 1, 2 and 3
Merit/Distinction: The student has answered all 4 questions comprehensively.

2. Quality of Responses

Pass: The student provides basic answers that demonstrate an understanding of the concepts and appropriate use of jargon.
Merit/Distinction: The student provides well-reasoned and detailed answers, using industry-specific jargon effectively. The responses are supported by valid arguments and demonstrate a strong grasp of the subject matter.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

C2 | Develop a campaign idea

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Are you responding on own behalf or on behalf of a group (of students)?*

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Enter the first and last names of all group members

1. Campaign objective | What is your campaign’s main objective?*

The main objective of my campaign is to...

2. Influencer type | Which type of influencer will you work with? Explain why this type is the best fit for your campaign’s objective.*

I suggest to work with a [nano-/micro-/macro-] influencer because...

3. Core message | What is the core message of your campaign? What key idea or sentiment do you want to communicate to the target audience?*

This is the message I’d like to get across, using influencer marketing:

4. Platform selection | Which platforms will you use for your campaign? Explain why these platforms are the most effective for reaching your target audience.*

The best platforms for this campaign are [e.g., Instagram, YouTube, TikTok] because...

Assessment Criteria | Completeness

Do you think your work meets the following criteria? (Check what applies)

Pass - Answers questions 1, 2, and 3.

Merit/Distinction - Answers all 4 questions comprehensively.

Assessment Criteria | Quality of responses

Do you think your work meets the following criteria? (Check what applies)

Pass - Provides basic answers demonstrating understanding and appropriate use of jargon.

Merit/Distinction - Provides well-reasoned, detailed answers with strong arguments and effective use of industry-specific jargon.

Do you want to add any other information, relevant relevant to this assignment? If so, keep it short.

Recommended by teachers

Case method | Cooperative learning

Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.

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Edvard Spaapen

Editor of content during development stage