Case: C2 | Peer-to-Peer Session

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Is it sharp enough?

06-01-2026 160 views 0

C2 | Peer-to-Peer Session

You have already created a Campaign Concept Board.

In this assignment, you will not create something new, but critically review what already exists. By collecting feedback from others and using it consciously, you learn how to sharpen and improve an idea.

This assignment focuses on dealing with feedback in a professional way: listening, making choices, and explaining them. This helps you make your campaign concept stronger and clearer.

What is a peer-to-peer session?
This means you work in a small group with fellow students and help each other improve your concept boards.

How it works, step by step:

You form a group (for example 3–4 students).
Each person presents their concept board in turn.
The others give feedback using two questions:
– What works well?
– What could be stronger?
You write down all the feedback you receive (make a list).
Then you choose one feedback point that is most relevant to your concept. What will you do: adjust your Campaign Concept Board, or not? You must select your choice.

Why this assignment is important
Digital marketing is not only about creating ideas, but also about improving them. By using feedback from others, you learn to look critically at your own work and make your concept stronger. This is part of working professionally in marketing teams.

Tags:

marketing | personal management skills

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Assignments for students

What do you have to do

Step 1. Organize a peer-to-peer session with your group.
Agree in advance who will attend, who presents when, and how long each person explains their concept board.

Step 2. Present your concept board.

Step 3. Collect feedback from your peers using two fixed questions: What works well? What could be stronger?

Step 4. Choose one concrete feedback point.

Step 5. Adjust your concept board.
An adjustment can be about focus, image choice, or direction, as long as it can be clearly linked to the feedback point. Or explain clearly why you decide not to apply this feedback.

Step 6. Work this out in your reflection.
Do this by clicking the Core button and answering the fixed questions.

Assessment criteria

Justification of choices
Pass: You explain which feedback is used and why this specific feedback point was chosen.
Merit/Distinction: You show that multiple feedback points were given and explain clearly why the chosen feedback point is stronger than the others.

Processing feedback (result)
Pass: The result shows that one concrete feedback point has been processed. This is visible because the concept board is adjusted or because the original concept is kept with a clear explanation.
Merit/Distinction: The result shows that processing the feedback has made the concept sharper or more consistent, for example through clearer focus, less noise, or a stronger central idea.

Reflection on the quality of the concept
Pass: You describe the effect of your choice on the quality of the campaign concept in its current form. Think about clarity, focus, fit with the target group, coherence, and sharpness of the campaign idea.
Merit/Distinction: You link this effect to the further development of the concept and explain which next step in sharpening the direction logically follows.

Submission instructions
When you click the Core button above, you will see several questions in which you describe what feedback you received and what you did with it. Answer all questions carefully, use your own words, and be specific.

Upload your adjusted concept board again via the Core tab.
This is not required, but it can help to clarify your reflection.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: C2 | Peer-to-Peer Sessie

Use this form to submit your C2 | Peer-to-Peer Sessie case.

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Are you responding on own behalf or on behalf of a group (of students)?*

On my own behalf

On behalf of a group (of students)

Enter the first and last names of all group members

0. Peer group (administrative check)*

List the names of the peers who participated in your peer-to-peer session.

1. Feedback overview | List the feedback points you received during the peer-to-peer session.*

List each point clearly and briefly.

2.1 Selected feedback point | Which feedback point did you select as most relevant?*

State the selected feedback point exactly as received.

2.2 Why did this feedback point outweigh the other feedback you received?*

Explain your reasoning.

3.1 What did you decide to do with the selected feedback point?*

Describe whether you adjusted the Campaign Concept Board or chose not to, and why.

3.2 What is the visible result of this decision?*

Describe the concrete outcome of your choice.

4.1 What effect does this choice have on the quality of your campaign concept?*

Focus on aspects such as clarity, focus, coherence, or fit with the target audience.

4.2 How does this choice influence the further development of your concept?*

Explain what next sharpening or direction logically follows from this decision.

5a. Upload your conceptboard (jpg, png of pdf).

Controleer vooraf of je bestand zichtbaar en leesbaar is.

Drop files here or

Accepted file types: jpg, gif, png, pdf, Max. file size: 256 MB, Max. files: 6.

5b. Share the link to your digital conceptboard (f.e. Canva, Pinterest, Milanote).

Please make sure that settings are correct.

6. Final check – before submitting | Laatste check – vóórdat je inlevert*

Read your answers again. Tick the statements you recognise in your work.

I clearly described the feedback I received during the peer-to-peer session.

I explained why I selected one specific feedback point over the others.

I showed how I used this feedback, or clearly explained why I chose not to apply it.

I reflected on how this decision affected the quality of my campaign concept.

My answers are clear, concise, and written in my own words.

Wil je nog andere informatie toevoegen die relevant is voor deze opdracht? Houd het kort.

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The answers can be compared again with another pair (or with answer sheets).
Final phase: check in the class. The teacher only discusses questions where pairs were not able to reach an agreement.

Edvard Spaapen

Editor of content during development stage