Case: C3 | Sample Influencer post/article

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Do it yourself!

19-08-2024 319 views 0

C3 | Sample Influencer post/article

In this assignment, you will act as an influencer. You will create a sample post or article.

This will serve as a briefing for the influencer(s) you plan to work with in the selected market sector. Before you start creating content, it’s essential to understand the legal guidelines and regulations that apply to Influencer marketing.

Creating effective content requires careful planning and preparation. It’s important to understand the rules and have a clear strategy before you start.

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influencer marketing

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Assignments for students

What to do?

Follow these steps to ensure your work is both creative and compliant.

Research legal guidelines
Begin by visiting the following website: Influencerregels.com. Study the key regulations that apply to influencer marketing, such as the need for transparency, proper disclosure of sponsored content (#ad, #sponsored), and other advertising guidelines. Take notes on the most important rules that you need to follow.
Create a compliance checklist
Based on your research, create a checklist of the key legal requirements that your post or article must meet. This checklist will help ensure that your content is fully compliant with the law.
Make a sample post or article for one of the platforms you have suggested
Now that you understand the legal guidelines and have your campaign concept ready (assignment C2, remember?), make a smaple post or article that is engaging and appealing to your target audience. The content should be persuasive, align with the brand’s goals, and follow all the legal rules you have researched.
Check the result by using the compliance checklist
Before finalizing your post or article, use the checklist you created to make sure your content meets all legal requirements. Make any necessary adjustments to ensure full compliance.

How to submit your work?
Submit the following items as part of your assignment, by clicking the ‘Core’ tab:

1. List of legal requirements

2. Sample post or article

Criteria:

1. List of legal requirements

- Pass: The list covers the minimum legal requirements relevant to the chosen type of influencer, including necessary disclosures and transparency rules.
- Merit/Distinction: The checklist is thorough and provides clear guidance on how to ensure full compliance throughout the campaign.

2. Sample post or article

- Pass: The content is well-structured and meets the campaign’s basic objectives as well as the designated media platform.
- Merit/Distinction: The content is not only well-structured but also highly persuasive, with creative elements that make it stand out.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

C3 | Create an influencer post/article

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On behalf of a group (of students)

Enter the first and last names of all group members

1. Legal requirements | Create a compliance checklist based on your research of legal guidelines.*

This checklist should include key legal requirements relevant to your influencer post or article. Simply complete the following sentence: Based on my research, I found that my sample post/article must meet the following requirements.

2. Compliance Check | Did you actually use your checklist to verify that your post or article meets all legal requirements?*

Confirm below:

Yes, I have reviewed my content using the compliance checklist and made any necessary adjustments to ensure full compliance.

No (Do you also hear the alarm bells ringing?)

3a. Refer to your sample post/article | Submit the url/link to your sample post or article that aligns with your campaign concept and complies with the legal requirements.*

This can be submitted in one of the following formats: URL (e.g., a link to YouTube, TikTok, or another platform) OR file upload (e.g., pdf or jpg). If you choose to upload the sample post/article, please note this in the field below.

3b. Upload your sample post/article (optional)

Accepted file types: jpg, gif, png, pdf, Max. file size: 256 MB.

Assessment Criteria | List of legal requirements

Do you think your work meets the following criteria? (Check what applies)

Pass - The list covers the minimum legal requirements, including necessary disclosures and transparency rules.

Merit/Distinction - The checklist is thorough and provides clear guidance on ensuring full compliance throughout the campaign.

Assessment Criteria | Sample post/article

Do you think your work meets the following criteria? (Check what applies)

Pass - The content is well-structured and meets the campaign’s basic objectives as well as the designated media platform.

Merit/Distinction - The content is highly persuasive, with creative elements that make it stand out, and fully complies with legal requirements.

Do you want to add any other information, relevant relevant to this assignment? If so, keep it short.

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Edvard Spaapen

Editor of content during development stage