Case: C2 | SWOT Analysis

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29-07-2025 987 views 1

C2 | SWOT Analysis

Before you make plans to sell your product in another country, it’s smart to ask yourself a few key questions.

What is your business good at? What’s difficult? What are the chances abroad and what should you watch out for?

That’s exactly what a SWOT analysis helps you do. It gives you a better picture of where you stand, and what that means for doing business in a new country. For those who don’t know, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is designed for use in the preliminary stages of the decision-making process.

In this assignment, you’ll practise how to link your company’s strengths and weaknesses to real opportunities and risks in the export country you’ve chosen. This helps you prepare smarter decisions about your next steps in international trade.

It may be a good idea to watch some examples first. Click to watch Starbucks, Tesla or Netflix being put under a microscope. Here is an example of what a SWOT might look like for a first-time exporter.

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export management

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Assignments for students

In this assignment you need to identify the internal and external factors that are favorable and unfavorable to achieving the main export objectives of your business case.

How do you start?
You already know your company and your export country. Now it’s time to connect the dots.

These questions can help you fill in your SWOT:

What makes your company strong?
(For example: a great product, strong team, innovative service)
What makes things harder for you?
(For example: limited budget, little experience, few local contacts)
What is happening in the country that could help your business?
(Think of market growth, gaps in supply, changing consumer needs)
What might be a risk for your business in that country?
(Think of strong competition, legal restrictions, high shipping costs)Write short and clear points in each box of your SWOT matrix. Be realistic and specific.

What to do?

1. Make a SWOT matrix (obviously related to the export country you’ve chosen), which matches your business case.
2. Answer the questions, shown after you click the ‘Core’ button.

What to hand in

One completed SWOT matrix (PDF, JPG, DOCX or similar)
Short answers to the questions below

Which standards apply?

All questions are answered; all necessary attachments have been uploaded.
The internal and external factors mentioned in the SWOT matrix are relevant to the business case.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: C2 | CO23 | SWOT Analysis

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Recommended by teachers

Case method | Cooperative learning

Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.

Problem-based learning | Cooperative learning

Students are divided into small groups (6 to 12 students) and are presented with a problem. The problem is analysed in the group: what do we already know; what do we not yet know; and what do we still have to find out? (= formulation of learning goals).
Students then work individually or in a group to analyse the problem in-depth (= self-study).
Finally, the group comes together again, students report back and test whether the problem is now better understood.

Teacher-led class discussion | Dialogue

A carefully managed dialogue in which students - through questioning - are invited to contribute their own ideas in a direction desired by the teacher. Effective control of the questioning is crucial.
Tip? Ask clear-cut questions, try to involve all the students, probe further, etc.

Word web (or mindmap) | Group activity

A topic or problem definition is written on the board.

Together in small groups, students create a word web by association. In this way, they add words which fit in with the central theme, pointing out what the relationships are (e.g. elements which link them to each other are given a specific colour). Everything is written down clearly and legibly.
After the group session, each word web is explained to the rest of the class by a representative of the group.

One comment to “C2 | SWOT Analysis”

Edvard Spaapen says:

July 29, 2025 at 7:45 am

C2 – SWOT Analysis

– Volledig herschreven, in lijn met CO23.
– Opdrachttekst herschreven: opener, motiverender en met expliciet leerdoel.
– Confrontatiematrix als model vervallen; denkbeweging blijft behouden via reflectievragen.
– Bronnenlijst aangevuld met voorbeeldvragen.
– Uploadinstructie aangescherpt.
– Formulier herschreven, met meer focus op combinaties binnen de SWOT.

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Edvard Spaapen

Editor of content during development stage