C3 | SWOT Analysis

A SWOT analysis can be used for many different purposes. Entering a foreign market is one of them.

For those who don’t know, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is designed for use in the preliminary stages of the decision-making process.

It may be a good idea to watch some examples first. Click to watch StarbucksTesla or Netflix being put under a microscope. Here is an example of what a SWOT might look like for a first-time exporter.

In this assignment you need to identify the internal and external factors that are favorable and unfavorable to achieving the main export objectives of your business case.