Case: C3 | SWOT Analysis

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Put the matrix together

08-04-2022 306 views 1

C3 | SWOT Analysis

A SWOT analysis can be used for many different purposes. Entering a foreign market is one of them.

For those who don’t know, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is designed for use in the preliminary stages of the decision-making process.

It may be a good idea to watch some examples first. Click to watch Starbucks, Tesla or Netflix being put under a microscope. Here is an example of what a SWOT might look like for a first-time exporter.

In this assignment you need to identify the internal and external factors that are favorable and unfavorable to achieving the main export objectives of your business case.

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export management

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Assignments for students

What to do?

Make a SWOT matrix (obviously related to the export country you’ve chosen), which matches your business case.
After making your SWOT matrix, create a confrontation matrix.
In the SWOT analysis, you have identified the opportunities, threats, strengths, and weaknesses. In the confrontation matrix, you will compare these conclusions with each other. The confrontation matrix is the step between the SWOT analysis and setting up a strategy.

You will be asked to upload your SWOT and confrontation matrix.

Which standards apply?

All questions are answered; all necessary attachments have been uploaded.
The internal and external factors mentioned in the SWOT matrix are relevant to the business case.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: C3 | SWOT Analysis

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Edvard Spaapen

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