Stef Smits loopt al sinds zijn vijfde graag op hakken.
Iets wat niet iedereen begrijpt en waar hij soms mee wordt gepest. Gelukkig trekt de 9-jarige zich er weinig van aan. Sterker nog: hij is dolgelukkig, want hij is door schoenenmerk Feraggio benaderd om zijn eigen paar hakken te ontwerpen. “Een droom die uitkomt.”
1.1 First, describe the steps that Stef has taken since his first encounter with heels till his current age. Write these down or make a scheme; it is essential to make a summary.
1.1.1 What was Stef’s first source of inspiration?
1.1.2 What role did his mother have in this?
1.1.3 According to you, what does that say about Stef’s upbringing?
Please motivate all answers with arguments.
1.2 How did the Feraggio company get to know Stef? And why is Stef a person of interest to this company?
1.3 How did Stef come by his fame?
2.1Look at this photo, published by RTL Nieuws. What is your first impression of Stef? What are the first feelings that come to mind while seeing the photo? Discuss these in a small group and write them down.
2.2 How does Stef’s story relate to bullying? Discuss this in the group and write down your findings and conclusions.
2.3 List an example of prejudice in business, f.e. in case a company selling or promoting a product that is seen as strange or extraordinary.
2.5 Now, find information about Fred van Leer, a personality Stef really would like to meet.
2.5.1 Why did Stef want contact with Fred explicitly?
2.5.2 Why is Fred van Leer a personal brand?
2.5.3 Describe the Fred van Leer brand and briefly explain what the brand is selling to the public.
2.6 Overall, do you think Stef is doing well as a young entrepreneur? Based on your research so far, what could he do better?
2.7 Stef says: “I want a TV-program about boys wearing heels.” According to you, how realistic is this ambition? Motivate your answer with clear arguments.
3.1 Go to AliExpres and/or Wish and list at least five products that you would personally qualify as ‘bizarre’. What is the target audience for the listed products? In other words: Who are the people that will buy these products?
3.2 Make a draft for a TV-show “Boys in heels, girls in handyman suits.”
3.2.1 According to you, what would the main target audience for this TV-show?
3.2.2 Come up with a format for the TV-show, titled “Boys in heels, girls in handyman suits.” According to you, how would the program be structured? You are free to use examples from existing programs founds on social media and television.
3.2.3 Record a short advertisement video / trailer for this new show.
3.3 Stef is now designing his own heels. What product would you like to design yourself? Please explain why this product suits you, explain the target market and list methods to promote the product.
Core assignments for students
Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.
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