Case: EventTop3

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All Sorts of Events

29-09-2025 215 views 0

EventTop3

Events come in many shapes and sizes.

But they are – generally speaking – distinguishable into 3 types: business events, public events, and private events.

Each type serves different purposes and attracts different audiences. There are similarities between them, but also important differences. How this works, you will discover for yourself.

First, study these 3 examples.
Then go looking for similar events that you have found yourself.

BNR AI Kennisfestival
Glow Eindhoven
Wedding celebration: A celebration where family and friends gather to celebrate a couple’s marriage with dinner, speeches, and dancing.

Want to know more? We have put the most important theory together for you. Click here to view the PDF.

Why this assignment matters
Every event professional must understand different event types. Whether you work for an agency, venue, or as a freelancer, clients will approach you with different needs. A corporate client wants different things than someone planning a family celebration. Understanding these differences helps you ask the right questions, set realistic expectations, and deliver what clients actually need.

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event management

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Assignments for students

1. Analyze the examples

1a. What type of event is Glow Eindhoven? Choose from: business event, public event, private event
1b. What type of event is BNR AI Kennisfestival?
1c. What type of event is a wedding celebration?

2. Find your own examples
Your turn. Name 1 or more examples that fit:

2a. Public event
2b. Business event
2c. Private event

Submitting your assignment
Submit your work using the Core button in Businessbase.

First, enter your name and email correctly — otherwise you will not receive the PDF with your answers. Then follow the guiding questions. Answer them carefully. A small spelling mistake is no problem. But surface-level analysis will not meet the learning objectives.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

EventTop3

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Edvard Spaapen

Editor of content during development stage