The #DuurzameDeal highlights how Rotterdam is fostering sustainability competences through collaboration in the events industry.
Rotterdam hosts events and festivals that attract 4.7 million visitors annually. This makes them a powerful platform to showcase sustainability in action. Recognizing this potential, 11 event organizers, Rotterdam Festivals, and the city of Rotterdam partnered with Green Events, a knowledge-sharing and collaboration platform, to create the #DuurzameDeal.
Green Events, with over 10 years of experience, believes in the power of collaboration and knowledge-sharing to create lasting impact. They work with event organizers, brands, municipalities, and NGOs to develop and implement sustainable practices. In the Duurzame Deal, they bring their expertise to guide and support organizers in achieving ambitious sustainability goals.
The deal focuses on key areas of sustainability, such as renewable energy, circular practices, biodiversity, and public awareness. Festivals like Blijdorp, MOMO, and Metropolis have already adopted these principles, becoming testbeds for innovative solutions. By doing so, they not only reduce their environmental footprint but also inspire visitors to adopt sustainable practices.
Ready to explore how the Duurzame Deal is shaping sustainability competences in events?
- Review this document for a detailed breakdown of the deal’s objectives.
Why this assignment matters
This assignment challenges you to explore how sustainability competences—such as systems thinking, critical thinking, and collaboration—are applied in the events industry. By analyzing the Duurzame Deal and Green Events’ role, you will see how local initiatives can inspire broader change and develop your ability to evaluate and propose sustainable strategies.
