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Customer confidence drives sales and supports long-lasting loyalty among customers. Nurturing customer confidence is an important part of your retention strategy.

We all love to receive great customer service. As consumers it makes us feel good. So much so, consumers now rate customer service as the most important factor when deciding to do business with a company.

Check the video below, which clearly explains and illustrates the issues around customer services.

Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase. More importantly, advertising aims for conversions that produce long-term loyalty rather than a one-time purchase. That only works when customers are confident in the company selling them a product or service. Check out this article, pointing out the importance of customer confidence.

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