Firstly via the loyalty cards we scan at checkouts, and more and more so from our online baskets, our shopping habits are no longer a secret.
However, now more retailers are using AI (artificial intelligence) software systems that can learn for themselves – to try to automatically predict and encourage our very specific preferences and purchases like never before.
1.2 Explain how does AI system work for customer services?
1.3 Explain how the AI module is designed to encourage us to buy?
1.4 By how much the content of a basket goes up when the Ubamarket app is used?
1.5 Do you pay attention to any offers or suggestions that are made to you?
2.1 After watching the video how data can be turned into a personalised customer experience?
2.2 Do you think people should be upskilled to do the jobs that robots are not able to?
2.3 How does AI system influence your purchasing decision?
3.1 Analyse how AI is going to enhance the customer service of businesses? Give examples and share the source (f.e. url).
3.2 Now, weigh the pros and cons of AI role in personalising your shopping decision. Motivate your answer using arguments.
3.3 Can you write how the pandemic has changed your purchasing habits? E.g. are you buying more food than other things now and why?
Core assignments for students
Recommended by teachers
Case method | Cooperative learning
Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.
Learning discussion (or evaluation or discussion method) | Dialogue
Students learn how to find solutions for themselves (via diagrams, plans, outlines, etc.)
Discussion (individual or as part of a group) about the learning experiences of the student; the teacher acts as moderator and remains in the background. The emphasis is on (learning) how to identify learning moments: what could have been improved and how?
Student-led class discussion | Dialogue
A dialogue which is primarily student-led; this activity is primarily process-oriented.
Ideal for forming a personal vision and learning how to make subtle distinctions. As a rule, students communicate directly with each other; the teacher remains in the background.
Tip? Define the scope of the subject, help students to formulate decisions, conclude with an evaluation.
Teacher-led class discussion | Dialogue
A carefully managed dialogue in which students - through questioning - are invited to contribute their own ideas in a direction desired by the teacher. Effective control of the questioning is crucial.
Tip? Ask clear-cut questions, try to involve all the students, probe further, etc.