Firstly via the loyalty cards we scan at checkouts, and more and more so from our online baskets, our shopping habits are no longer a secret.
However, now more retailers are using AI (artificial intelligence) software systems that can learn for themselves – to try to automatically predict and encourage our very specific preferences and purchases like never before.
Watch the video below and read this BBC article.
1.1 Define AI (artificial intelligence)?
1.2 Explain how does AI system work for customer services?
1.3 Explain how the AI module is designed to encourage us to buy?
1.4 By how much the content of a basket goes up when the Ubamarket app is used?
1.5 Do you pay attention to any offers or suggestions that are made to you?
2.1 After watching the video how data can be turned into a personalised customer experience?
2.2 Do you think people should be upskilled to do the jobs that robots are not able to?
2.3 How does AI system influence your purchasing decision?
3.1 Analyse how AI is going to enhance the customer service of businesses? Give examples and share the source (f.e. url).
3.2 Now, weigh the pros and cons of AI role in personalising your shopping decision. Motivate your answer using arguments.
3.3 Can you write how the pandemic has changed your purchasing habits? E.g. are you buying more food than other things now and why?
Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.
