RIP the Sales Funnel

Brian Fetherstonhaugh:

What I learned when I was young[er] is no longer relevant for today - something that C-suite executives most constantly keep in mind!

The world of sales has changed.  Customers don’t want to spend 40 minutes telling you about their problems and then you will tell them if you can help them.  Plus social media has changed the sales landscape.

First, read this full article, published bij Forbes.