Case: So humorvoll wirbt die Berliner Polizei

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Polizei Berlin sorgt mit Recruiting-Vid für Furore

18-02-2021 34 views 0

So humorvoll wirbt die Berliner Polizei

Kampagne "ACAB" schöngefärbt: Polizei Berlin sorgt mit Recruiting-Video für Furore.

Gesprochen wird der Text vom Schauspieler Manfred Lehmann, der deutschen Synchronstimme von Bruce Willis.

Lest die vollständige Nachricht auf welt.de.

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Assignments for students

1.1 What does ACAB mean to the Berlin police?

1.2 What is a Synchronstimme?

1.3 What is meant by :

Wir stehen auf Diversität. Und auf Bewerbungen von Frauen, Männern und allen anderen Geschlechtern aus Europa.

1.4 What is meant by:

Wenn dich der Spot anspricht, bewirb dich: www.110prozent.berlin Wenn du den Film doof findest, aber die Polizei gut, bewirb dich: www.110prozent.berlin Wenn du uns total doof findest: Wir schützen dich trotzdem.

1.5 Why is this a commercial qualified by the press as a good commercial?

Do research about the use of voice-over and synchronization, keeping the questions below in mind. Make an accessible schedule where you answer these questions. You can do this assignment as an individual or as a group.

2.1.1 Why do German speaking countries use voice – over and synchronization?
2.1.2 On what occasion/ when and how do they use it? ( Television? News? Children? Movies?) Do they synchronize everything?
2.1.3 Which other countries also use voice overs/ synchronization?

Watch this alternative police recruitment video. Compare this video with the Berlin one. You may do this in groups (corner debate), where one group of students analyses the Berlin police video, the other group the Vienna police video.

2.2 What differences and similarities have you guys found out?

diversity
action
selling the message
target audience / target group
USP
music
content
execution (strenghts, weaknesses)

2.3 Which police corps would you choose to join? And why? Please motivate your answer using arguments.

Make a recruitment video of your own. Wanna know more about the process? Check this video.

This works best when working in groups. To make an effective video, first thoroughly research the subject you are making the recruiment video for. Select one of the following positions or define one yourself:

Student at Albeda College IBS studies
BOA in Rotterdam center
Investor for durable sources of energy
Firefighter in a big city in the Netherlands
Animal ambulance
Free choice of a recruitment for a public purpose

3.1 Make a list of criteria which are important for your video and define its purposes.
For example: USP, target group, who will do the acting, who will do the technique etc. You may watch the recruitment videos again for inspiration.

3.2 What is your video about? Make a catchy script.

3.3 Arrange the probs, choose background and scenery and just record your own recruitment video. Arrange the editing process, add music or words and manage to finalize the recruitment video.

3.4 Present your video on social media of your choice. Monitor: How much likes did you get? Do you conclude that there are people who got inspired by your video?

REWARD
Students with great results, will be promoted in schools media, f.e. website and social media! So good luck!

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Susanne Dengler

International Business Studies | Editorial member