C2 | Get your strategy straight

A SWOT analysis can be used for many different purposes. Entering a foreign market is one of them.

For those who don’t know, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is designed for use in the preliminary stages of the decision-making process.

Conducting a SWOT analysis before pitching a business idea to potential investors or stakeholders is crucial. It provides a comprehensive overview of the business’s strengths, weaknesses, opportunities, and threats, enabling a more strategic and informed presentation. This thorough understanding enhances credibility and demonstrates preparedness, increasing the likelihood of securing support and investment.

It may be a good idea to watch some examples first. Click to watch StarbucksTesla or Netflix being put under a microscope.

In this assignment you need to identify the internal and external factors that are favorable and unfavorable to achieving your business idea.