Digital marketing never stands still.
New technologies, new platforms, and new media behaviour force brands to reinvent themselves again and again. What works today can be outdated tomorrow. Influencer marketing started in this fast-changing world: first as a hobby, then as a side job, and now as a full industry.
In this assignment you explore how digital marketing and influencer marketing have developed. You do not read long theory. Instead, you organise the key building blocks yourself: what came first, what came later, and what changed in consumer behaviour and in the choices companies made.
Why this assignment matters
Almost every brand makes strategic choices based on developments in digital marketing. When you understand how these developments started, you can better predict what works, which platforms are relevant, and how a brand should adapt. This is essential knowledge for anyone who wants to work in marketing, digital, communication or entrepreneurship.
