Discover how brands stand out online.

In Unit 6 you explore how companies use digital channels to reach their audience. You learn what makes online content effective, how influencer marketing works, why some campaigns succeed (and others don’t), and how data helps you improve results.
You will analyse real brands, work with digital tools, create your own mini-campaign and reflect on what makes online marketing powerful.

This unit prepares you for any role where online visibility matters — marketing, communication, sales or entrepreneurship. You learn to look closely, think critically and make smart choices in a digital world that changes every day.