Case: C3 | Infographic market analysis

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Insights into impact at first glance?

13-06-2024 433 views 0

C3 | Infographic market analysis

Imagine you're a storyteller, using visuals to paint a picture of your market analysis.

Your task is to create an infographic that summarizes the key insights from your market analysis in a visually appealing and engaging way.

As part of your preparation, you’ve already compiled a longlist of parameters crucial for assessing the feasibility and potential of your business idea. Now, as you prepare for your pitch, it’s time to make choices: Which parameters are the most important to evaluate the viability of your business idea?

Additionally, consider the format.
Your audience isn’t interested in a dull PowerPoint filled with lengthy tables or complex calculations. Instead, opt for an infographic format that presents the most important information in a captivating manner.

What to do?

Make an infographic, using a tool like Canva, summarizing key findings from your market analysis. Use visuals, arranging them in a clear layout while adding concise text.

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entrepreneurship

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Assignments for students

What to do?

First:

Shortlist parameters
There is not enough room for everything! So please, make an appropriate selection. What are the most important parameters for the infographic,
aimed at guiding the audience through the market analysis?
Ensure you have the factsBeing able to know whether something is fact or opinion, is very important when reading news or watching an advert for example.
• A fact is something that can be proved to be correct.
• An op… Read more straight
You’ll need to conduct desk research for this purpose. Each time you find information, make sure to note down the source. Mind that it is important to be specific. ‘Internet’ is too broad and doesn’t provide enough detail. Instead, try to include the website name, publication date, author (if available), and URL. This way, you can easily refer back to the original source for accuracy and credibility.

Second, make the infographic:

Choose an appropriate tool: Use tools like Canva to create your infographic. Select a template or start from scratch.
Visualize data: Use charts, graphs, icons, and images to illustrate key data points and trends.
Design layout: Arrange the elements of your infographic in a clear and visually pleasing layout.
Add text, but not too much! Include concise captions, headings, and descriptions to guide the viewer through your infographic.
Review and revise: Double-check your infographic for clarity, accuracy, and visual appeal. Make any necessary revisions.
Upload and/or print your infographic.

Criteria

Shortlist parameters:

Pass: Selects relevant parameters for the infographic that effectively guide the audience through the market analysis.
Merit/Distinction: Chooses specific parameters that offer unique insights or perspectives, justifying their selection with clear reasoning.

FactsBeing able to know whether something is fact or opinion, is very important when reading news or watching an advert for example.
• A fact is something that can be proved to be correct.
• An op… Read more & desk-research:

Pass: Conducts desk research and provides mostly general sources including website name, publication date, author (if available), and URL.
Merit/Distinction: Provides mostly specific sources including website name, publication date, author (if available), and URL.

Infographic ‘message’:

Pass: The infographic delivers a clear message, though it could be emphasized more with titles or captions.
Merit/Distinction: The infographic conveys a powerful message with a clear focus on the core, making it instantly recognizable.

Infographic ‘visual elements’

Pass: Visual elements like illustrations, symbols, graphs, and charts support the information, but there’s room for improvement in their effectiveness.
Merit/Distinction: Creatively and effectively utilizes visual elements to enhance information delivery and/or colors are optimally used, enhancing consistency and attractiveness of the infographic.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

C3 | Infographic market analysis

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1a. Infographic upload

Upload your completed infographic OR share a link to your online infographic (e.g., via Canva) in the next text field. Your infographic should be visually appealing, effectively convey your market analysis, and include the key parameters you selected.

Drop files here or

Accepted file types: jpg, gif, png, pdf, Max. file size: 256 MB, Max. files: 2.

1b. Infographic submission online

Share a link to your online infographic (e.g., via Canva). Before submitting, ensure the sharing options are correctly set so the link works properly. Be aware that some links may only be valid for a limited time — check that your link will remain accessible. Your infographic should be visually appealing, effectively convey your market analysis, and include the key parameters you selected.

2. Desk research findings*

Reflect on your desk research process. Some of these questions may help. Was it easy to find the information you needed? Which sources were the most valuable for your analysis? Do you have any doubts about the validity of the information, or are you fairly confident in its accuracy?

Assessment Criteria | Infographic content and parameters

Do you think your work meets the following criteria? (Check what applies)

Pass - The infographic includes relevant parameters that guide the audience through the market analysis.

Merit/Distinction - The infographic uses specific parameters that offer unique insights, with clear reasoning for their selection.

Assessment Criteria | Inforgraphic visual elements

Do you think your work meets the following criteria? (Check what applies)

Pass - Visual elements support the information but could be more effective.

Merit/Distinction - Creatively and effectively utilizes visual elements and colors, enhancing consistency and attractiveness.

Assessment Criteria | Desk research findings

Do you think your work meets the following criteria? (Check what applies)

Pass - Reflects on the research process with basic insights.

Merit/Distinction - Provides thoughtful reflections on the research process, including the value and validity of sources.

Do you want to add any other information, relevant to this assignment? If so, keep it short.

Recommended by teachers

Storytelling | Content-based

Presentation of poems, eye-witness reports, etc. The more authentic, the better.

Word web (or mindmap) | Group activity

A topic or problem definition is written on the board.

Together in small groups, students create a word web by association. In this way, they add words which fit in with the central theme, pointing out what the relationships are (e.g. elements which link them to each other are given a specific colour). Everything is written down clearly and legibly.
After the group session, each word web is explained to the rest of the class by a representative of the group.

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Edvard Spaapen

Editor of content during development stage