Case: B3 | WaterCamp

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WaterCamp | Profit out of inflation

31-03-2022 1058 views 0

B3 | WaterCamp

WaterCamp is a Dutch brand that designs and delivers modular inflatable water parks.

Each park is made up of individual components that can be combined and configured to create a custom experience — from energetic obstacle courses and thrilling slides to safe zones for families or beginners.

The company specializes in tailored water park solutions that match the customer’s preferences and space requirements. Colours, shapes, and special features can be adapted to meet local demands. All inflatable elements are built with safety, durability, and ease of use in mind. Examples of WaterCamp installations include setups at major holiday parks in Europe, such as (for instance) Center Parcs.

The company is exploring new export opportunities. As volume is an important factor for success, company management believes that South Africa, New Zealand or Australia could offer interesting potential. Entering all three markets at once is not an option.

The company’s culture is very much hands-on. So at the end, the management expects you to come up with a crystal clear export-marketing plan, focusing on the country of which you think chances are at its best.

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export management

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Assignments for students

Try to understand the core concept of WaterCamp and what makes the brand stand out as an export product.

Next, answer the set of questions provided in the assignment form. Your answers together form a short debrief, showing that you have understood the business case.

Which standards apply?

The debrief should be concise and to the point.
Answers should demonstrate your understanding of the modular product concept and its export potential.
Answers should demonstrate the value and benefits the project possibly brings to the company.
Answers should demonstrate personal motives to opt (or not opt) for this specific business case.

You can do all of the above by answering the questions. Just click the Core-tab above and send the results to your teacher.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: B3 | WaterCamp

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One comment to “B3 | WaterCamp”

Edvard Spaapen says:

July 28, 2025 at 1:01 pm

B3 – WaterCamp

– Volledig herschreven, in lijn met CO23 en parallel aan de FRST-case.
– Neutrale positionering zonder verwijzing naar Mixed Industries.
– Formulier gehandhaafd.
– Tekstueel: iets compacter dan de oorspronkelijke versie.

Comments are closed.

Edvard Spaapen

Editor of content during development stage