Case: B2 | FRST Car Cleaning

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FRST | Anything but average

31-03-2022 1014 views 0

B2 | FRST Car Cleaning

FRST Car Cleaning is a Dutch brand offering a compact but complete range of cleaning and detailing products, designed to keep your car in picture perfect condition.

Ease of use, immediate effect and a durable result are key features. The FRST Car Cleaning product range includes car shampoo, glass cleaner, interior cleaner, wheel and tire cleaner, detailing sprays, car wax or sealant, and microfiber towels.

The brand is currently not active outside Europe, but the company is exploring new export opportunities. As volume is an important factor for success, company management believes that Brazil or Mexico could offer interesting potential. Entering both markets at the same time is not an option.

The company’s culture is very much hands-on. So at the end, the management expects you to come up with a crystal clear export-marketing plan, focusing on the country of which you think chances are at its best.

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export management

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Assignments for students

First: Get to know the product specifics of the FRST Car Cleaning line. Don’t stare at just one product; explore the full range.

Next, answer the set of questions provided in the assignment form. Your answers together form a short debrief, showing that you have understood the business case.

Which standards apply?

The debrief should be concise and to the point.
The product line itself is described in its bare essentials: the valid range of product(s) are mentioned.
Answers should demonstrate the value and benefits the project possibly brings to the company.
Answers should demonstrate personal motives to opt (or not opt) for this specific business case.

You can do all of the above by answering the questions. Just send the results to your teacher.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: B2 | FRST Car Cleaning

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B2.1 Briefly describe the key product of this business case in just one sentence, not more.*

Related to assignment 1.1

B2.2 Based on your research so far, which key markets are currently covered by the FRST brand?*

Related to assignment 1.1

B2.3 On a scale of 1 to 10, how much export experience do you think your client / company has? Please explain your answer.*

Related to assignment 1.1

B2.4 In this business case, FRST is focusing on a specific set of countries. Listen to your gut feeling for now (you’ll have to do some research later on for sure!). Which country do you assume is the most promising? And why?*

Related to assignment 1.1

B2.5 Which difficulties does your client / company need to overcome? What are the main risks and challenges?*

Related to assignment 1.1

B2.6 Is there any help you’d expect from your client / company to complete your mission?*

Related to assignment 1.1

B2.7 Tell about your personal drive to go for this specific business case. Why are you the right person for the job? What makes you the perfect person to put en export plan together, based on this specific case?*

Related to assignment 1.1

Do you want to add any other information, relevant relevant to this assignment? If so, keep it short.

Recommended by teachers

Case method | Cooperative learning

Concrete, realistic situations are individually analysed; afterwards, the resulting vision is presented and discussed in the group.
The individual’s vision is reappraised after seeking additional information. The different visions are selected and appraised.

Group discussion (or problem-solving discussion) | Dialogue

Reflective discussion as part of a group, pooling knowledge/ideas/opinions with the aim of learning from this. A stimulus to creative, problem-solving and evaluative thinking.
Someone (teacher or student in a smaller group) is appointed as moderator. Without impinging on the subject matter, this person guides the discussion through the different phases (defining the problem, defining the scope of the subject, dissecting the problem, seeking solutions, discussing propositions, formulating the conclusion).
Pitfall: students must have sufficient background knowledge.
Variants: one empty chair, carousel discussion, triangular discussion, forum discussion/panel, debate, with or without a role.

Learning discussion (or evaluation or discussion method) | Dialogue

Students learn how to find solutions for themselves (via diagrams, plans, outlines, etc.)
Discussion (individual or as part of a group) about the learning experiences of the student; the teacher acts as moderator and remains in the background. The emphasis is on (learning) how to identify learning moments: what could have been improved and how?

Lecture method | Content-based

Suitable for the structuring information, orientation, establishing links with other subject matter, providing explanations for difficult study material.
Beware of the decrease in learning efficiency 5 minutes after starting.

Storytelling | Content-based

Presentation of poems, eye-witness reports, etc. The more authentic, the better.

Teacher-led class discussion | Dialogue

A carefully managed dialogue in which students - through questioning - are invited to contribute their own ideas in a direction desired by the teacher. Effective control of the questioning is crucial.
Tip? Ask clear-cut questions, try to involve all the students, probe further, etc.

Word web (or mindmap) | Group activity

A topic or problem definition is written on the board.

Together in small groups, students create a word web by association. In this way, they add words which fit in with the central theme, pointing out what the relationships are (e.g. elements which link them to each other are given a specific colour). Everything is written down clearly and legibly.
After the group session, each word web is explained to the rest of the class by a representative of the group.

One comment to “B2 | FRST Car Cleaning”

Edvard Spaapen says:

July 28, 2025 at 1:00 pm

B2 – FRST Car Cleaning

– Herschreven in lijn met CO23 en actuele context.
– Neutrale formulering: geen verwijzing meer naar Mixed Industries (url was ongeldig)
– Formulier gehandhaafd.
– Tekstueel: inhoudelijk herschreven, maar globaal even lang gebleven.

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Edvard Spaapen

Editor of content during development stage