Case: B2 | FRST Car Cleaning

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FRST | Anything but average

31-03-2022 373 views 0

B2 | FRST Car Cleaning

FRST is a brand founded by MIXED Industries, a company based in The Netherlands and currently dealing in products to and from 50+ countries. The brand for this specific businesscase is named FRST.

The FRST car cleaning product line is a spinoff from some of the other brand activities, such as the optimisation of engine management software (ECU upgrades) and personalization of performance cars. FRST Car Cleaning is a brand new product line to maintain your beloved car in picture perfect condition. The FRST product line is complete but not larger than it needs to be. Ease of use is at the forefront of the product design. Easy to apply – immediately visible and with a dureable result.

Jos van Dal, COO of MIXED Industries and still supporting the FRST Car Cleaning brand, would like you to investigate new export opportunities to countries where MIXED Industries and/or FRST are not yet active. As volume is an important factor for success, the company management suspects that Brazil or Mexico could offer interesting export opportunities. Entering both markets in the same period of time is not an option.

The company’s culture is very much hands-on. So at the end, the management expects you to come up with a crystal clear export-marketing plan, focusing on the country of which you think chances are at its best.

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export management

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Assignments for students

First of all, do some proper research. Discover what the company is about. Have a look at the activities around the FRST brand and get to know the product specifics of the car cleaning product line. Don’t stare to just one product; have a look at the whole range of products.

Second, put together a debrief by answering the questions. This technique, originated in the military, is designed to prove that you’ve understood the business case.

Which standards apply?

The debrief should be concise and to the point.
The product line itself is described in its bare essentials: the valid range of product(s) are mentioned.
Answers should demonstrate the value and benefits the project possibly brings to the company.
Answers should demonstrate personal motives to opt (or not opt) for this specific business case.

You can do all of the above by answering the questions. Just send the results to your teacher.

Core assignments for students

Discover whether you master the essence of this case by completing the corresponding core assignments. If necessary, you can share your answers with your teacher or supervisor.

Case: B2 | FRST Car Cleaning

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B2.1 Briefly describe the key product of this business case in just one sentence, not more.*

Related to assignment 1.1

B2.2 Based on your research so far, which key markets are currently covered by the FRST brand?*

Related to assignment 1.1

B2.3 On a scale of 1 to 10, how much export experience do you think your client / company has? Please explain your answer.*

Related to assignment 1.1

B2.4 In this business case, FRST is focusing on a specific set of countries. Listen to your gut feeling for now (you’ll have to do some research later on for sure!). Which country do you assume is the most promising? And why?*

Related to assignment 1.1

B2.5 Which difficulties does your client / company need to overcome? What are the main risks and challenges?*

Related to assignment 1.1

B2.6 Is there any help you’d expect from your client / company to complete your mission?*

Related to assignment 1.1

B2.7 Tell about your personal drive to go for this specific business case. Why are you the right person for the job? What makes you the perfect person to put en export plan together, based on this specific case?*

Related to assignment 1.1

Do you want to add any other information, relevant relevant to this assignment? If so, keep it short.

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Edvard Spaapen

Editor of content during development stage