F2 | The conclusion section

Based on the business case, you have been investigating underlying topics of all sorts.

In the desk research section you’ve been collecting data. In the ‘export & marketing’ section you’ve done analysis. Finally you have been evaluating the way you think the product can be marketed in the destination country.

Now it’s time that you draw conclusions in order to get your company or client on the right path.

The conclusion section only sums up the most significant outcomes of your work. So please don’t get carried away by explaining all details or repeating earlier findings. Your audience needs to check the content of the report for that. The conclusion section rounds of the story behind the business case and points out how you think the company has to take its plan to the next level.

Therefore, conclusions should:

  • Be written to relate directly to the aim of the export plan as stated in the business case. This means that you have to answer the underlying questions of the business case one by one.
  • Summarize only the key insights, findings or outcomes as a result of the work you’ve done. Skip the details!
  • Acknowledge any limitations of your work and make recommendations for future steps (where applicable).
  • Highlight the significance or usefulness of your work.

Conclusions can be difficult to write, but they’re worth investing time in. They can have a significant influence on a reader’s experience of your report. The conclusions allow you to have the final say on the issues you have raised in your report and to demonstrate the importance of your findings. It is the perfect opportunity to make a good final impression and to end on a positive note.