A3 | Understanding Influencer Marketing

Influencer marketing leverages individuals with significant social media followings to promote products or services. This strategy can increase brand awareness and drive consumer engagement.

As traditional advertising declines and trust in companies decreases, influencers —modern opinion leaders— have become key in advertising. They create and share brand content, mostly online. Influencers are categorized into macro (large followings) and micro (smaller, niche followings).

Macro- and Micro-influencers

  • Macro influencers are individuals with hundreds of thousands of social media followers, often celebrities.
  • Micro-influencers, with 5,000 to 100,000 followers, typically focus on niche interests and often start as hobbyists.

Various organizations use influencer marketing, from charities led by opinion leaders to B2B companies utilizing well-known business figures, as well as celebrities endorsing popular brands.

What to do?

  • Check the 10-minute video above. a 10-minute video. We know, ten minutes can feel like forever! But this Belgian professor explains the basics of Influencer Marketing in a really easy way. It’s highly recommended!
  • Write a 200-word explanation of influencer marketing, mention two real-life campaigns differentiating macro and micro influencers.

By clicking the ‘Core’ button, you will be asked to share your explanation and respond to two statements on influencer marketing.

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